IKEA · ikea.com
Named in 45 of 144 answers across 4 markets, first in 1.
Top of its field
1 market
in the best 10% of the brands measured there
Which assistant names it more
OpenAI
24 answers to Anthropic's 21
Its footprint
every market, most named first
named in the same answers as IKEA, out of the 55 that named it — each opens its own page
Rates are not comparable across markets — each market asks its own questions, so a brand can honestly lead one and trail another. Within a market, every brand is counted from the same answers.