aisnoopy fast food chains

Markets fast food chains 28 brands chipotle.com

Chipotle

How often is it named?

7/36

12 equal of 28 brands, across 6 questions about fast food chains.

How is it described?

Not measured yet — nothing has asked about Chipotle by name.

Its 7 mentions come from neutral questions, which show how often it comes up but not how it is characterised.

+11 more brands named at least once ranked below the top 13
17= IHOPihop.com 38%
20= Habit Burger & Grillhabitburger.com 26%
20= Sonic Drive-Insonicdrivein.com 26%
20= White Castlewhitecastle.com 26%
23= Raising Cane'sraisingcanes.com 13%
23= Sweetgreensweetgreen.com 13%

4 brands in this market were named in none of the 36 answers: Arby's, Carl's Jr, Hardee's, Jimmy John's.

In this market the assistants mostly name the biggest sites: prominence and mentions move together closely.

how often assistants name it how much traffic its website gets

Taco Bell Chick-fil-A Burger King Wendy's McDonald's Popeyes Subway Panera Bread KFC Shake Shack In-N-Out Chipotle Whataburger Five Guys Jack in the Box Smashburger 36/36 18/36 0/36 smaller sites bigger sites
Top left — punching above their sizea small site, named often
Bottom right — overlooked despite their sizea big site, named rarely
How to read this chart

Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 36 answers named it.

Every brand with a ranked domain is plotted, including a domain carrying a whole company still plausibly helps that company's products get named. The 3 least-named brands are left off so the rest can be labelled; the table above has every one of them.

Rank correlation +0.73 across 16 brands — a description of this picture, not a claim about the market as a whole.

By question

QuestionAnswersNamed it
Which fast food chains are best for kids and families? 4/6
What are good late night fast food options? 2/6
Where can I get a good chicken sandwich fast? 1/6
What are the best fast food burger places right now? 0/6
Which fast food chains have the fastest drive-thru service? 0/6
Where can I find the cheapest fast food combo meals? 0/6

Where it lands when answers rank brands

median position 5 of about 7
in the top three 17% of ranked answers
from 6 ranked answers
95% interval 10–35% on its own count

The two assistants

AssistantNamed it
anthropic 5/18 (28%)
openai 2/18 (11%)

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Method

market fast food chains
brands compared 28
answers 36
web prominence Tranco #12,041

Chipotle is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.

Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.

How the table is ordered. By how many of the 36 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.

How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.