Markets › global payroll and hr platforms 38 brands› wise.com
How often is it named?
10/36
11 equal of 38 brands, across 6 questions about global payroll and hr platforms.
How is it described?
Not measured yet — nothing has asked about Wise by name.
Its 10 mentions come from neutral questions, which show how often it comes up but not how it is characterised.
Also named in 2 other markets.
Being a big website barely predicts being named here. The assistants are drawing on something other than raw web prominence.
↑how often assistants name it →how much traffic its website gets
Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 36 answers named it.
Every brand with a ranked domain is plotted, including the 1 whose domain is an imperfect stand-in — shared with sibling products, a subdomain, or registered abroad, drawn hollow — because a domain carrying a whole company still plausibly helps that company's products get named. Brands checked against the list and not found sit in the "not ranked" band at the left: their websites are known to be outside the top million, which is a measurement rather than a gap. Brands whose rank belongs to a parent domain, and those never checked, are not plotted at all — an unknown rank cannot be placed. The 9 least-named brands are left off so the rest can be labelled; the table above has every one of them. Not plotted, having no ranked domain: Boundless, Omnipresent, SAP HCM.
Rank correlation -0.19 across 16 brands — a description of this picture, not a claim about the market as a whole.
By question
| Question | Answers | Named it |
|---|---|---|
| What are good options for managing contractor payments abroad? | 6/6 | |
| What are the best global payroll and HR platforms? | 2/6 | |
| Which platforms let me hire employees in other countries? | 1/6 | |
| Which global payroll tools have the easiest user interface? | 1/6 | |
| Which companies provide employer of record services worldwide? | 0/6 | |
| Which platforms offer the fastest employee onboarding process? | 0/6 |
Where it lands when answers rank brands
median position 5 of about 8
in the top three 40% of ranked answers
from 10 ranked answers
95% interval 16–44%
on its own count
The two assistants
| Assistant | Named it |
|---|---|
| anthropic | 6/18 (33%) |
| openai | 4/18 (22%) |
Also named in
Wise across all 3 markets →Want to get weekly ranking updates? Leave your email above.
Method
market global payroll and hr platforms
brands compared 38
answers 36
web prominence Tranco #1,035
owned by Wise
Wise is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.
Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.
How the table is ordered. By how many of the 36 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.
How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.