aisnoopy home buying listings

Markets home buying listings 33 brands realtor.com

Realtor.com

How often is it named?

31/36

3 of 33 brands, across 6 questions about home buying listings.

How is it described?

Not measured yet — nothing has asked about Realtor.com by name.

Its 31 mentions come from neutral questions, which show how often it comes up but not how it is characterised.

Also named in 1 other market.

+9 more brands named at least once ranked below the top 14
15= Century 21century21.com 26%
15= Coldwell Bankercoldwellbanker.com 26%
15= ForSaleByOwner.comforsalebyowner.com 26%
15= Instagraminstagram.com 26%
19= Compasscompass.com 13%
19= Estatelyestately.com 13%
19= Google Mapsmaps.google.com 13%
19= GreatSchools.orggreatschools.org 13%
19= TikToktiktok.com 13%

10 brands in this market were named in none of the 36 answers: HomeLight, Homesnap, MLS Direct, Movoto, PropStream, RE/MAX, Reonomy, Rightmove and 2 more.

In this market the assistants mostly name the biggest sites: prominence and mentions move together closely.

how often assistants name it how much traffic its website gets

Zillow Redfin Realtor.com Trulia Facebook Marketplace Craigslist Apartments.com Homes.com Facebook OpenDoor HotPads LoopNet Auction.com Offerpad 36/36 18/36 0/36 smaller sites bigger sites
Top left — punching above their sizea small site, named often
Bottom right — overlooked despite their sizea big site, named rarely
How to read this chart

Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 36 answers named it.

Every brand with a ranked domain is plotted, including the 2 whose domain is an imperfect stand-in — shared with sibling products, a subdomain, or registered abroad, drawn hollow — because a domain carrying a whole company still plausibly helps that company's products get named. Not plotted, having no ranked domain: Google Maps.

Rank correlation +0.68 across 14 brands — a description of this picture, not a claim about the market as a whole.

By question

QuestionAnswersNamed it
What are the best sites for buying a home? 6/6
What are some good websites to search home listings? 6/6
Which home search sites have the easiest mobile app? 6/6
Which sites make it easy to schedule home tours? 6/6
What are good places to find new listings first? 4/6
What are good options for finding homes to rent or buy? 3/6

Where it lands when answers rank brands

median position 3 of about 6
in the top three 90% of ranked answers
from 31 ranked answers
95% interval 71–94% on its own count

The two assistants

AssistantNamed it
anthropic 13/18 (72%)
openai 18/18 (100%)

Also named in

Realtor.com across all 2 markets →

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Method

market home buying listings
brands compared 33
answers 36
web prominence Tranco #2,774
owned by Move, Inc.

Realtor.com is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.

Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.

How the table is ordered. By how many of the 36 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.

How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.