Markets › ketchup brands 29 brands › primalkitchen.com
How often is it named?
19/36
2 of 29 brands, across 6 questions about ketchup brands.
How is it described?
Not measured yet — nothing has asked about Primal Kitchen by name.
Its 19 mentions come from neutral questions, which show how often it comes up but not how it is characterised.
6 brands in this market were named in none of the 36 answers: Duke's, Famous Dave's, G Hughes Sugar Free, Hidden Valley, Sweet Baby Ray's, Woodstock Farms.
The assistants lean towards the smaller sites in this market: the more prominent the domain, the less often it is named.
↑how often assistants name it →how much traffic its website gets
Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 36 answers named it.
Every brand with a ranked domain is plotted, including the 4 whose domain is an imperfect stand-in — shared with sibling products, a subdomain, or registered abroad, drawn hollow — because a domain carrying a whole company still plausibly helps that company's products get named. Brands checked against the list and not found sit in the "not ranked" band at the left: their websites are known to be outside the top million, which is a measurement rather than a gap. Brands whose rank belongs to a parent domain, and those never checked, are not plotted at all — an unknown rank cannot be placed. Not plotted, having no ranked domain: French's, Organicville, Muir Glen, Great Value, Kraft, Simple Truth and 5 more.
Rank correlation -0.40 across 8 brands — a description of this picture, not a claim about the market as a whole.
By question
| Question | Answers | Named it |
|---|---|---|
| What are the best ketchup brands? | 6/6 | |
| Which ketchup brands are widely available in grocery stores? | 4/6 | |
| Which ketchup brands are recommended by chefs? | 4/6 | |
| What ketchup brands have the thickest consistency? | 3/6 | |
| What ketchup brands offer spicy flavor options? | 1/6 | |
| What ketchup brands come in squeeze bottles versus glass? | 1/6 |
Where it lands when answers rank brands
median position 4 of about 6
in the top three 44% of ranked answers
from 18 ranked answers
95% interval 37–68%
on its own count
The two assistants
| Assistant | Named it |
|---|---|
| anthropic | 7/18 (39%) |
| openai | 12/18 (67%) |
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Method
market ketchup brands
brands compared 29
answers 36
web prominence Tranco #257,736
Primal Kitchen is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.
Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.
How the table is ordered. By how many of the 36 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.
How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.