Markets › online form builder 51 brands› hubspot.com
How often is it named?
15/36
6 equal of 51 brands, across 6 questions about online form builder.
How is it described?
Not measured yet — nothing has asked about HubSpot by name.
Its 15 mentions come from neutral questions, which show how often it comes up but not how it is characterised.
Also named in 12 other markets.
13 brands in this market were named in none of the 36 answers: Alchemer, Anthropic, ChatGPT, Drift, Formbucket, Formsite, Getform, Landbot and 5 more.
The assistants lean towards the smaller sites in this market: the more prominent the domain, the less often it is named.
↑how often assistants name it →how much traffic its website gets
Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 36 answers named it.
Every brand with a ranked domain is plotted, including the 2 whose domain is an imperfect stand-in — shared with sibling products, a subdomain, or registered abroad, drawn hollow — because a domain carrying a whole company still plausibly helps that company's products get named. The 10 least-named brands are left off so the rest can be labelled; the table above has every one of them. Not plotted, having no ranked domain: Google Forms, Microsoft Forms, Google Sheets.
Rank correlation -0.44 across 16 brands — a description of this picture, not a claim about the market as a whole.
By question
| Question | Answers | Named it |
|---|---|---|
| Which form builders integrate well with CRM and email tools? | 6/6 | |
| What form builder offers the best automation and workflow features? | 3/6 | |
| What are the best online form builders right now? | 2/6 | |
| Which form builder has the best mobile responsiveness? | 2/6 | |
| What free form builder tools are available for small businesses? | 1/6 | |
| Which form tools work best for collecting payments online? | 1/6 |
Where it lands when answers rank brands
median position 5 of about 10
in the top three 47% of ranked answers
from 15 ranked answers
95% interval 27–58%
on its own count
The two assistants
| Assistant | Named it |
|---|---|
| anthropic | 9/18 (50%) |
| openai | 6/18 (33%) |
Also named in
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Method
market online form builder
brands compared 51
answers 36
web prominence Tranco #251
HubSpot is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.
Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.
How the table is ordered. By how many of the 36 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.
How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.