Markets › online mortgage lenders 33 brands› navyfederal.org
How often is it named?
7/36
11 of 33 brands, across 6 questions about online mortgage lenders.
How is it described?
Not measured yet — nothing has asked about Navy Federal Credit Union by name.
Its 7 mentions come from neutral questions, which show how often it comes up but not how it is characterised.
4 brands in this market were named in none of the 36 answers: Fairway Independent Mortgage, New American Funding, NewRez, US Bank.
Being a big website barely predicts being named here. The assistants are drawing on something other than raw web prominence.
↑how often assistants name it →how much traffic its website gets
Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 36 answers named it.
Every brand with a ranked domain is plotted, including a domain carrying a whole company still plausibly helps that company's products get named. The 4 least-named brands are left off so the rest can be labelled; the table above has every one of them. Not plotted, having no ranked domain: AimLoan.
Rank correlation -0.04 across 16 brands — a description of this picture, not a claim about the market as a whole.
By question
| Question | Answers | Named it |
|---|---|---|
| What are the best online mortgage lenders? | 2/6 | |
| What lenders are best for refinancing a home loan online? | 2/6 | |
| What mortgage companies let you complete everything digitally? | 1/6 | |
| Which lenders have the fastest online mortgage approval process? | 1/6 | |
| Which online lenders offer the lowest mortgage interest rates? | 1/6 | |
| What online lenders are best for first time home buyers? | 0/6 |
Where it lands when answers rank brands
median position 8 of about 10
in the top three 0% of ranked answers
from 6 ranked answers
95% interval 10–35%
on its own count
The two assistants
| Assistant | Named it |
|---|---|
| openai | 7/36 (19%) |
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Method
market online mortgage lenders
brands compared 33
answers 36
web prominence Tranco #6,801
Navy Federal Credit Union is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.
Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.
How the table is ordered. By how many of the 36 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.
How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.