Markets › password manager for teams 20 brands› lastpass.com
How often is it named?
30/36
4 of 20 brands, across 6 questions about password manager for teams.
How is it described?
Not measured yet — nothing has asked about LastPass by name.
Its 30 mentions come from neutral questions, which show how often it comes up but not how it is characterised.
8 brands in this market were named in none of the 36 answers: Apple Passwords, Enpass, GCP Secret Manager, Google Password Manager, KeePass, KeePassXC, Proton Pass, iCloud Keychain.
Bigger sites do tend to get named more here, but the relationship is loose enough that size is far from the whole story.
↑how often assistants name it →how much traffic its website gets
Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 36 answers named it.
Every brand with a ranked domain is plotted, including a domain carrying a whole company still plausibly helps that company's products get named. Not plotted, having no ranked domain: AWS Secrets Manager, Azure Key Vault.
Rank correlation +0.43 across 8 brands — a description of this picture, not a claim about the market as a whole.
By question
| Question | Answers | Named it |
|---|---|---|
| Which password managers support secrets management for developers? | 6/6 | |
| Which password managers provide the best customer support for businesses? | 6/6 | |
| Which password manager has the most affordable pricing for teams? | 5/6 | |
| Which team password managers have the best browser extension experience? | 5/6 | |
| Which password managers offer the strongest compliance certifications for enterprises? | 5/6 | |
| Which password managers offer the smoothest employee onboarding experience? | 3/6 |
Where it lands when answers rank brands
median position 4 of about 5
in the top three 17% of ranked answers
from 30 ranked answers
95% interval 68–92%
on its own count
The two assistants
| Assistant | Named it |
|---|---|
| anthropic | 15/18 (83%) |
| openai | 15/18 (83%) |
Want to get weekly ranking updates? Leave your email above.
Method
market password manager for teams
brands compared 20
answers 36
web prominence Tranco #2,553
LastPass is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.
Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.
How the table is ordered. By how many of the 36 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.
How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.