aisnoopy 34 brands · 36 answers

Markets product analytics platform 34 brands

Best product analytics platformaccording to AI assistants

Mixpanel is named most often — in 36 of 36 answers. 6 questions a buyer would type, asked of 2 assistants 3 times each.

+12 more brands named at least once ranked below the top 14
15 Modemode.com 38%
16= Hotjarhotjar.com 26%
16= LogRocketlogrocket.com 26%
16= Snowplowsnowplowanalytics.com 26%
16= Tableautableau.com 26%
20= Adobe Analyticsbusiness.adobe.com 13%
20= Countlycount.ly 13%
20= Firebasefirebase.google.com 13%
20= FullStoryfullstory.com 13%
20= Metabasemetabase.com 13%
20= Palantirpalantir.com 13%
20= RudderStackrudderstack.com 13%

8 brands in this market were named in none of the 36 answers: Branch, Contentsquare, Keen.io, LaunchDarkly, Microsoft Clarity, Optimizely, Power BI, Superset.

Bigger sites do tend to get named more here, but the relationship is loose enough that size is far from the whole story.

how often assistants name it how much traffic its website gets

Mixpanel Amplitude PostHog Segment Heap Plausible Fathom Analytics Pendo Looker mParticle Matomo dbt Mode 36/36 18/36 0/36 smaller sites bigger sites
Top left — punching above their sizea small site, named often
Bottom right — overlooked despite their sizea big site, named rarely
How to read this chart

Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 36 answers named it.

Every brand with a ranked domain is plotted, including a domain carrying a whole company still plausibly helps that company's products get named. Not plotted, having no ranked domain: Google Analytics, BigQuery, Adobe Analytics, Firebase.

Rank correlation +0.56 across 13 brands — a description of this picture, not a claim about the market as a whole.

The questions

These belong to the market, not to any brand in it. Each was asked 6 times across two assistants. Questions naming a brand are excluded, since they hand that brand a free mention.

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Method

market product analytics platform
brands measured 34
run as subjects 2
questions 6
answers per brand 36
brand list version 76c6998c02cb

Questions went to the OpenAI and Anthropic APIs with web search off, each in a fresh context with no history. That measures what the models already know about these brands rather than what they would find on the web today, so it is a floor on visibility rather than a replica of any one person's chat.

Repeated measurements of the same brand move within about 12 points, so a difference smaller than that is not meaningful. Brands closer together than that are shown tied rather than ordered.

How the table is ordered. By how many of the 36 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.

How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.

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