Markets › small business accounting software 18 brands› squareup.com
How often is it named?
7/30
6 of 18 brands, across 5 questions about small business accounting software.
How is it described?
Not measured yet — nothing has asked about Square by name.
Its 7 mentions come from neutral questions, which show how often it comes up but not how it is characterised.
Also named in 8 other markets.
8 brands in this market were named in none of the 30 answers: Bill.com, Bonsai, Expensify, Guidepoint, Harvest, HoneyBook, Invoice2go, Quicken Self-Employed.
The assistants lean towards the smaller sites in this market: the more prominent the domain, the less often it is named.
↑how often assistants name it →how much traffic its website gets
Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 30 answers named it.
Every brand with a ranked domain is plotted, including the 2 whose domain is an imperfect stand-in — shared with sibling products, a subdomain, or registered abroad, drawn hollow — because a domain carrying a whole company still plausibly helps that company's products get named. Not plotted, having no ranked domain: QuickBooks.
Rank correlation -0.33 across 9 brands — a description of this picture, not a claim about the market as a whole.
By question
| Question | Answers | Named it |
|---|---|---|
| Which accounting tools have the easiest invoicing features? | 3/6 | |
| What is the best small business accounting software? | 2/6 | |
| What accounting software do freelancers use most? | 2/6 | |
| What accounting software has the best mobile app? | 0/6 | |
| What accounting tools integrate best with online banks? | 0/6 |
Where it lands when answers rank brands
median position 4 of about 6
in the top three 43% of ranked answers
from 7 ranked answers
95% interval 12–41%
on its own count
The two assistants
| Assistant | Named it |
|---|---|
| anthropic | 7/30 (23%) |
Also named in
Want to get weekly ranking updates? Leave your email above.
Method
market small business accounting software
brands compared 18
answers 30
web prominence Tranco #2,051
owned by Block
Square is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.
Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.
How the table is ordered. By how many of the 30 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.
How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.