Markets › technology news website 46 brands› protocol.com
How often is it named?
8/24
12 of 46 brands, across 4 questions about technology news website.
How is it described?
Not measured yet — nothing has asked about Protocol by name.
Its 8 mentions come from neutral questions, which show how often it comes up but not how it is characterised.
9 brands in this market were named in none of the 24 answers: Android Authority, Business Insider, Forbes, Linus Tech Tips, MKBHD, On with Kara Swisher, PCWorld, The Register and 1 more.
Bigger sites do tend to get named more here, but the relationship is loose enough that size is far from the whole story.
↑how often assistants name it →how much traffic its website gets
Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 24 answers named it.
Every brand with a ranked domain is plotted, including the 2 whose domain is an imperfect stand-in — shared with sibling products, a subdomain, or registered abroad, drawn hollow — because a domain carrying a whole company still plausibly helps that company's products get named. The 5 least-named brands are left off so the rest can be labelled; the table above has every one of them. Not plotted, having no ranked domain: Hacker News, Crunchbase News, CNBC Tech, Import AI.
Rank correlation +0.33 across 16 brands — a description of this picture, not a claim about the market as a whole.
By question
| Question | Answers | Named it |
|---|---|---|
| Which outlets cover Silicon Valley business culture best? | 4/6 | |
| Which tech publications have the most trustworthy financial reporting? | 2/6 | |
| What are the best technology news websites? | 1/6 | |
| Which tech news sources have the most reliable reporting? | 1/6 |
Where it lands when answers rank brands
median position 6 of about 10
in the top three 43% of ranked answers
from 7 ranked answers
95% interval 18–53%
on its own count
The two assistants
| Assistant | Named it |
|---|---|
| anthropic | 7/12 (58%) |
| openai | 1/12 (8%) |
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Method
market technology news website
brands compared 46
answers 24
web prominence Tranco #42,212
Protocol is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.
Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.
How the table is ordered. By how many of the 24 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.
How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.