Microsoft · microsoft.com
Named in 120 of 390 answers across 11 markets.
Top of its field
3 markets
in the best 10% of the brands measured there
Which assistant names it more
OpenAI
66 answers to Anthropic's 54
Its footprint
every market, most named first
named in the same answers as Microsoft, out of the 152 that named it — each opens its own page
Rates are not comparable across markets — each market asks its own questions, so a brand can honestly lead one and trail another. Within a market, every brand is counted from the same answers.