Markets › consumer electronics brands 39 brands› microsoft.com
How often is it named?
3/30
13 equal of 39 brands, across 5 questions about consumer electronics brands.
How is it described?
Not measured yet — nothing has asked about Microsoft by name.
Its 3 mentions come from neutral questions, which show how often it comes up but not how it is characterised.
Also named in 14 other markets.
12 brands in this market were named in none of the 30 answers: Amazon, Fujifilm, GE Appliances, Haier, Huawei, Insignia, Nintendo, Nothing and 4 more.
Bigger sites do tend to get named more here, but the relationship is loose enough that size is far from the whole story.
↑how often assistants name it →how much traffic its website gets
Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 30 answers named it.
Every brand with a ranked domain is plotted, including the 2 whose domain is an imperfect stand-in — shared with sibling products, a subdomain, or registered abroad, drawn hollow — because a domain carrying a whole company still plausibly helps that company's products get named.
Rank correlation +0.40 across 14 brands — a description of this picture, not a claim about the market as a whole.
By question
| Question | Answers | Named it |
|---|---|---|
| What brand is most eco-friendly in electronics manufacturing? | 2/6 | |
| Which electronics brand offers the longest product warranties? | 1/6 | |
| Which brand has the best customer support for electronics? | 0/6 | |
| What brand has the best picture quality in TVs? | 0/6 | |
| Which brands make the best 4K TVs right now? | 0/6 |
The two assistants
| Assistant | Named it |
|---|---|
| openai | 3/30 (10%) |
Also named in
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Method
market consumer electronics brands
brands compared 39
answers 30
web prominence Tranco #5
owned by Microsoft
Microsoft is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.
Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.
How the table is ordered. By how many of the 30 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.
How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.