Markets › nosql databases 42 brands› microsoft.com
How often is it named?
8/36
13 equal of 42 brands, across 6 questions about nosql databases.
How is it described?
Not measured yet — nothing has asked about Microsoft SQL Server by name.
Its 8 mentions come from neutral questions, which show how often it comes up but not how it is characterised.
Also named in 14 other markets.
8 brands in this market were named in none of the 36 answers: Aerospike, Amazon Keyspaces, CockroachDB, Google Cloud Bigtable, PouchDB, Riak KV, TiDB, YugabyteDB.
Being a big website barely predicts being named here. The assistants are drawing on something other than raw web prominence.
↑how often assistants name it →how much traffic its website gets
Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 36 answers named it.
Every brand with a ranked domain is plotted, including the 2 whose domain is an imperfect stand-in — shared with sibling products, a subdomain, or registered abroad, drawn hollow — because a domain carrying a whole company still plausibly helps that company's products get named. Not plotted, having no ranked domain: Amazon DynamoDB, Firestore, Cassandra, CouchDB, Firebase, Apache Druid and 8 more.
Rank correlation +0.20 across 16 brands — a description of this picture, not a claim about the market as a whole.
By question
| Question | Answers | Named it |
|---|---|---|
| Which databases have the most active community and support resources? | 4/6 | |
| Which databases are best for storing JSON documents? | 2/6 | |
| What database options support full text search well? | 1/6 | |
| What are the best databases for handling flexible or changing schemas? | 1/6 | |
| What are the best NoSQL databases to use right now? | 0/6 | |
| What database options work well for real-time analytics? | 0/6 |
Where it lands when answers rank brands
median position 6 of about 10
in the top three 0% of ranked answers
from 8 ranked answers
95% interval 12–38%
on its own count
The two assistants
| Assistant | Named it |
|---|---|
| anthropic | 4/18 (22%) |
| openai | 4/18 (22%) |
Also named in
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Method
market nosql databases
brands compared 42
answers 36
web prominence Tranco #5
owned by Microsoft
Microsoft SQL Server is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.
Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.
How the table is ordered. By how many of the 36 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.
How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.