Markets › furniture retailers 66 brands › dwr.com
How often is it named?
12/36
14 equal of 66 brands, across 6 questions about furniture retailers.
How is it described?
Not measured yet — nothing has asked about Design Within Reach by name.
Its 12 mentions come from neutral questions, which show how often it comes up but not how it is characterised.
12 brands in this market were named in none of the 36 answers: Alibaba, Argos, Bed Bath & Beyond, Goodwill, Hayneedle, HomeGoods, Joss & Main, Kohl's and 4 more.
Being a big website barely predicts being named here. The assistants are drawing on something other than raw web prominence.
↑how often assistants name it →how much traffic its website gets
Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 36 answers named it.
Every brand with a ranked domain is plotted, including the 2 whose domain is an imperfect stand-in — shared with sibling products, a subdomain, or registered abroad, drawn hollow — because a domain carrying a whole company still plausibly helps that company's products get named. The 17 least-named brands are left off so the rest can be labelled; the table above has every one of them. Not plotted, having no ranked domain: Mitchell Gold + Bob Williams.
Rank correlation +0.15 across 16 brands — a description of this picture, not a claim about the market as a whole.
By question
| Question | Answers | Named it |
|---|---|---|
| Which stores sell stylish modern furniture designs? | 6/6 | |
| Which furniture retailers have physical showrooms to try furniture? | 3/6 | |
| What are the best furniture retailers to buy from? | 2/6 | |
| Which retailers have the widest selection of furniture styles? | 1/6 | |
| What are good places to buy bulk furniture for a house? | 0/6 | |
| What furniture retailers have the easiest return policies? | 0/6 |
Where it lands when answers rank brands
median position 10 of about 14
in the top three 8% of ranked answers
from 12 ranked answers
95% interval 20–50%
on its own count
The two assistants
| Assistant | Named it |
|---|---|
| anthropic | 5/18 (28%) |
| openai | 7/18 (39%) |
Want to get weekly ranking updates? Leave your email above.
Method
market furniture retailers
brands compared 66
answers 36
web prominence Tranco #46,716
owned by Herman Miller
Design Within Reach is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.
Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.
How the table is ordered. By how many of the 36 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.
How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.