aisnoopy product analytics platform

Markets product analytics platform 34 brands matomo.org

Matomo

How often is it named?

4/36

12 equal of 34 brands, across 6 questions about product analytics platform.

How is it described?

Not measured yet — nothing has asked about Matomo by name.

Its 4 mentions come from neutral questions, which show how often it comes up but not how it is characterised.

+12 more brands named at least once ranked below the top 14
15 Modemode.com 38%
16= Hotjarhotjar.com 26%
16= LogRocketlogrocket.com 26%
16= Snowplowsnowplowanalytics.com 26%
16= Tableautableau.com 26%
20= Adobe Analyticsbusiness.adobe.com 13%
20= Countlycount.ly 13%
20= Firebasefirebase.google.com 13%
20= FullStoryfullstory.com 13%
20= Metabasemetabase.com 13%
20= Palantirpalantir.com 13%
20= RudderStackrudderstack.com 13%

8 brands in this market were named in none of the 36 answers: Branch, Contentsquare, Keen.io, LaunchDarkly, Microsoft Clarity, Optimizely, Power BI, Superset.

Bigger sites do tend to get named more here, but the relationship is loose enough that size is far from the whole story.

how often assistants name it how much traffic its website gets

Mixpanel Amplitude PostHog Segment Heap Plausible Fathom Analytics Pendo Looker mParticle Matomo dbt Mode 36/36 18/36 0/36 smaller sites bigger sites
Top left — punching above their sizea small site, named often
Bottom right — overlooked despite their sizea big site, named rarely
How to read this chart

Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 36 answers named it.

Every brand with a ranked domain is plotted, including a domain carrying a whole company still plausibly helps that company's products get named. Not plotted, having no ranked domain: Google Analytics, BigQuery, Adobe Analytics, Firebase.

Rank correlation +0.56 across 13 brands — a description of this picture, not a claim about the market as a whole.

By question

QuestionAnswersNamed it
What is the most affordable analytics tool for a small startup? 3/6
What are the best product analytics platforms? 1/6
Which product analytics tool has the easiest setup for beginners? 0/6
What product analytics tool has the best customer support? 0/6
Which analytics platform scales best for high traffic apps? 0/6
Which platform gives the most accurate funnel and retention analysis? 0/6

The two assistants

AssistantNamed it
anthropic 2/18 (11%)
openai 2/18 (11%)

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Method

market product analytics platform
brands compared 34
answers 36
web prominence Tranco #2,658

Matomo is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.

Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.

How the table is ordered. By how many of the 36 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.

How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.