Markets › product analytics platform 34 brands› mparticle.com
How often is it named?
4/36
12 equal of 34 brands, across 6 questions about product analytics platform.
How is it described?
Not measured yet — nothing has asked about mParticle by name.
Its 4 mentions come from neutral questions, which show how often it comes up but not how it is characterised.
Also named in 1 other market.
8 brands in this market were named in none of the 36 answers: Branch, Contentsquare, Keen.io, LaunchDarkly, Microsoft Clarity, Optimizely, Power BI, Superset.
Bigger sites do tend to get named more here, but the relationship is loose enough that size is far from the whole story.
↑how often assistants name it →how much traffic its website gets
Across is web prominence — the brand's domain in the Tranco ranking of the world's most-visited sites, on a logarithmic scale, so each step is roughly ten times more prominent. Up is how many of the 36 answers named it.
Every brand with a ranked domain is plotted, including a domain carrying a whole company still plausibly helps that company's products get named. Not plotted, having no ranked domain: Google Analytics, BigQuery, Adobe Analytics, Firebase.
Rank correlation +0.56 across 13 brands — a description of this picture, not a claim about the market as a whole.
By question
| Question | Answers | Named it |
|---|---|---|
| Which platform gives the most accurate funnel and retention analysis? | 2/6 | |
| What are the best product analytics platforms? | 1/6 | |
| Which analytics platform scales best for high traffic apps? | 1/6 | |
| Which product analytics tool has the easiest setup for beginners? | 0/6 | |
| What product analytics tool has the best customer support? | 0/6 | |
| What is the most affordable analytics tool for a small startup? | 0/6 |
The two assistants
| Assistant | Named it |
|---|---|
| anthropic | 4/36 (11%) |
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Method
market product analytics platform
brands compared 34
answers 36
web prominence Tranco #2,200
mParticle is counted by the same matcher as every other brand here, against the same list of names, from the same answers. It gets no extra aliases and no special handling.
Web search was off, so this measures what the models already know rather than what they would retrieve today. A difference smaller than about 12 points is not meaningful.
How the table is ordered. By how many of the 36 answers named each brand. Brands on the same count share a rank and are shown in the order the assistants tended to list them. A brand counts once per answer, however many times it is named in it.
How close is close. Two brands share a rank only when their counts are identical. Beyond that, a gap smaller than about four answers is inside what this measurement moves between runs — so read near-neighbours as close rather than settled, which is why every row keeps its interval.